Elizabeth Arden

Elizabeth Arden

The Elizabeth Arden mission, inspired by the spirit and vision of their founder, is to fulfill the total beauty needs of women around the world. They believe in fostering an enduring connection with consumers by offering luxury, service and expertise. They keep the beauty experience fresh and relevant with a portfolio of technology-driven skincare, trendsetting makeup and distinctive fragrance brands. One of the most recognized names in beauty, they are known around the world for quality, elegance, product innovation and its iconic Red Door.

Elizabeth Arden was largely responsible for establishing makeup as proper and appropriate for a ladylike image, when before makeup had often been associated with lower classes. They targeted the average woman for whom beauty products promised a youthful, beautiful image. An innovator in the field of women's cosmetics, they introduced eye makeup to American women and pioneered the "makeover."

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